Category Archives: The Business of Research

10 connecting conversations to help your company succeed

Editor’s note: Dan Prosser is the author of Thirteeners and CEO of The Prosser Group and BreakthroughSchool.com. Here’s an inconvenient business truth for you to consider: It doesn’t matter how valuable, cutting-edge or unique an organization’s product or service is … Continue reading

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Strategies for engaging Millennials in the workplace

Editor’s note: Aimee Lucas is a vice president and customer experience transformist at Temkin Group, a Boston-area customer experience research and advisory firm. Engaged employees are valuable assets, yet organizations are having difficulty engaging the fastest growing portion of the … Continue reading

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7 women who are shaping the future of MR

Editor’s note: Sinead Hasson is managing director of market research and insight consultancy Hasson Associates, London. Throughout Women’s History Month, I read many brilliant and passionate pieces about women who have had an amazingly positive impact on the lives and … Continue reading

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Why Six Sigma may stifle innovation

Editor’s note: Edward D. Hess is a professor of business administration, author of Lear or Die: Using science to build a leading-edge learning organization and Batten executive-in-residence at the University of Virginia’s Darden School of Business.   Dell. 3M. Motorola. General … Continue reading

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5 ways to override the lazy brain and save your company

Editor’s note: Edward D. Hess is a professor of business administration, author of Lear or Die: Using science to build a leading-edge learning organization and Batten executive-in-residence at the University of Virginia’s Darden School of Business. Humans are lazy thinkers. … Continue reading

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Conference networking 101

Editor’s note: Russell Trahan is president of public relations agency PR/PR, Fla. Industry-specific conferences and conventions are a hallmark in business networking. As an attendee or a sponsored vendor, you will be inundated with a who’s who in your field … Continue reading

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Research says: Research is a career worth pursuing!

At Quirk’s, we’ve heard enough from our readers to know that, despite all the exciting changes happening in the industry (e.g., mobile research, storytelling, neuromarketing, big data, etc.), it isn’t always sunshine and roses. It’s a lot of hard work … Continue reading

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5 practices to boost your personal and professional standing

Editor’s note: Margaret Page is founder and CEO of Etiquette Page Enterprises, a Western Canadian training organization, and author of The Power of Polite, Blueprint for Success and Cognito Cards – Wisdom for Dining & Social Etiquette. At one time, … Continue reading

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MR job prospects show promise of upward mobility

Editor’s note: Karla Ahern and Naomi Keller are market research executive recruiters at Evanston, Ill.-based Burtch Works Executive Recruiting. This post originally appeared as an article in the April 2014 issue of Marketing News under the title “State of the … Continue reading

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3 tips for getting more honest – and useful – employee feedback

Editor’s note: Barry Banther is the founder and CEO of Banther Consulting, Tarpon Springs, Fla., and author of A Leader’s Gift: How to Earn the Right to be Followed. There are five simple words that can spell doom for a … Continue reading

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