Category Archives: The Business of Research

What are the career opportunities in the marketing research industry?

Editor’s note: Nick Hague is a founder and director of B2B International, a London-based research firm. Most people don’t set off on their career path with marketing research in mind but of those who fall into the market research industry, … Continue reading

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Research employers, stop looking for a unicorn

Editor’s note: Karen Morgan is president of Morgan Search, a Santa Monica, Calif., recruitment firm specializing in the marketing research industry. There’s frustration all around when it comes to hiring in the marketing research industry and beyond. Companies complain they … Continue reading

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Job applicants, you don’t know what clothes you look good in

Editor’s note: Sandy Dumont is a certified image consultant and author. Her latest publication, Color Me Correctly, Please, will be released spring 2013. For more information visit  www.theimagearchitect.com. Sociobiologists tell us that buried deep inside us, we all have compelling … Continue reading

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In 2012, will social media data analysis still give us fits?

We’re getting ready to field our annual researcher salary survey and so I’ve been rereading some of the output from the 2011 study. One of the goals of this blog will be to give readers some tips and guidance on … Continue reading

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